Where do we come from?
We are Canadian. Other nations may associate us with hockey, maple syrup or the iconic Mountie. They may even refer to us as the “Crazy Canucks”, but our dogma is much more about a relentless spirit than an icon.
It is our insatiable drive for innovation and a constant bumping up against the boundaries that defines us as a trusted, tried and true brand.
What are we like?
We are professional and dynamic. We are stable. We match the people we represent by being inspiring, exciting, energetic and spirited.
We are proud to put the maple leaf on everything we do and we think the beaver is a proud and noble animal.
We are sorry that the competition has to work so hard to keep up with our innovation.
But most of all we are really, really nice.
What do we do?
We identify challenges in the environment and design quality stuff to safely and easily introduce people to the culture of healthy active lifestyles.
We inspire these people to push their limits and advocate for physical activity and being a sustainable important part of their lifestyle.